Is there a CB3 receptor?
In this episode we catch up with Italian endocannabinoid system researcher and neuropharmacologist Viola Brugnatelli, PhD to discuss her work investigating the activity of orphaned G-protein coupled receptors (GPCRs) like GPR55, GPR18, GPR92, and others.
We also discuss Viola’s decision to focus her energy on educating the healthcare community and others about the science of Cannabis through her company Cannabiscientia which just published a great resource for health care providers called The Principles of Clinical Cannabinology.
To learn more about Cannabiscientia, visit https://cannabiscientia.com/
#cannabis #cannabinoids #cb3 #ecs #endocannabinoidsystem #cannabiscientia #cannabisscience #cannabinoidpharmacology #medicalcannabis #medicalmarijuana #curiousaboutcannabis
What is the power of a story?
In this behind-the-scenes episode we are joined by entrepreneur and storyteller Susie Plascencia to talk about her mission to use storytelling to reduce stigma and help the Latin American community find its place in the Cannabis industry.
Susie is the founder and CEO of NightShift Digital, a boutique PR and social media marketing agency, and NightShift Cannabis, a subsidiary serving clients in cannabis and cannabis-adjacent industries.
In 2020, she co-founded MOTA Glass, a Latina and veteran owned bong brand with the intent of addressing two main issues in the functional glass industry: the mass importing of product which lowers quality and devalues local production, and the continued marginalization of an overworked and underpaid minority workforce. Merry Jane Media named Susie a top “cannabis power player” that same year.
In late 2021, NightShift Cannabis partnered with POSIBL to develop Humo, California’s Mexican American owned cannabis brand centered on the culture and representation of the Latino community. She currently serves as Brand Partner for Humo where she oversees brand development, social media, marketing, and sales.
She is passionate about Latina representation in the cannabis industry and founded Latinas in Cannabis, a nationally-recognized organization that uplifts, celebrates, and connects Latina entrepreneurs, content creators, educators, and advocates.
In 2022, Marijuana Venture included Susie in their 40 Under 40 that highlights rising stars in the industry. She’s a proud Trojan and alumna of the Annenberg School of Communication and Journalism at the University of Southern California where she holds a Master of Arts in Specialized Journalism and Bachelor of Arts in Public Relations.
To learn more about Susie, visit https://susieplascencia.com/
To learn more about Humo Cannabis, visit https://www.gethumo.com/
#cannabis #stigma #latinx #poc #socialequity #medicalcannabis #cannabiscommunity #cannabisindustry #humo #humocannabis #fuego #curiousaboutcannabis
Is there any hope left for businesses in the Cannabis industry any more?
In this behind-the-scenes conversation we meet up again with Andrew DeAngelo to talk about the current state of the legal Cannabis industry in the United States and abroad, the challenges and opportunities facing businesses today, and where to find hope as a Cannabis business operator amid a sea of bad news that seems to keep pouring out about legal Cannabis markets in places like California. We also drop in on The Last Prisoner Project to get an update on their important work to free prisoners that have been convicted of Cannabis crimes in the United States.
To learn more about Andrew’s work visit https://www.andrewdeangelo.com
To learn more about The Last Prisoner Project visit https://www.lastprisonerproject.org/
#CannabisIndustry #CannabisCommunity #AndrewDeAngelo #CannabisCulture #Cannabis #Hemp #LastPrisonerProject #CannabisEducation #CuriousAboutCannabis